What Are Content Pillars?

What are content pillars?

Content pillars are the type of content that you share on your accounts. They are the foundation of your social media output and ideally you should have between three and five content pillars. Fewer than that and your feed can look boring, more than that and it can become cluttered and confusing.

Setting your content pillars helps you to ensure your content stays consistent, and that your audience know what they can expect from you.

On my social media accounts, my content pillars are social media hints and tips, reminders and photography.

What are your content pillars?



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