Do you use emojis in your captions? If not, maybe you should, but beware!
Emojis tend to draw your eye to the words around them and are a great way to break up the monotony of a long caption and show some personality in your posts.
Importantly, brands who use more emojis in their captions tend to enjoy more more interactions on Instagram than those who don’t.
Also, current research suggests that when we look at a happy face online, the same parts of our brain are activated as when we look at a real human face.
I would advise adding emojis to your captions if you don’t already – but there are a few things to bear in mind.
1: DON’T GO OVERBOARD – Too many emojis can look unprofessional and will be difficult for people who use screen readers. I tend to add one per paragraph in my captions, to break up the text.
2: BE RELEVANT – Make sure your emojis are relevant to the content and/or to your brand on the whole.
3: OTHER MEANINGS – Be aware of the ‘other’ meanings of the emojis that you are planning to use. For instance if you are writing a post about fruit and veg, you may want to avoid the aubergine and the peach emojis!