This is another question I get asked often.. Should I be on every platform?
The answer is NO! Well.. not necessarily!
You need to make the time you spend on your marketing work for you, and aim to achieve the most that you can within your marketing time, so have a think about what your product is and where your time is best spent.
If you are marketing a new skin care range aimed at women over 60, maybe you don’t need to be on TikTok. So rather than add that platform into your work, spend more time on marketing on platforms where your demographic are more likely to see it.
Basically, you need to be only where you think your target audience are!
