Instagram Insights.. What Do They All Mean?

I tell you every month to check on your Insights, and my last post ran through how to get to your Insights menu.. but when you get there.. what exactly are you looking at?


ACCOUNTS REACHED: The total amount of unique accounts that have seen your content.

IMPRESSIONS: The amount of times that your content has been displayed. This is different from reach because reach counts each account/person only once. With impressions, individual accounts are counted multiple times if they’ve seen your content more than once.

CONTENT INTERACTIONS: The total amount of times an action has been taken directly from your content. Likes, comments, shares, click throughs to your profile, replies to story content, participation in story polls etc all count towards this total.

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