Instagram Insights for Beginners

I’ve received lots of messages asking me to run through the basics of Instagram Insights.

Here’s a simple step-by-step to run through how to find the information that you’re looking for.

  • From your main page, access the Insights menu by either clicking on ‘Insights’ or by clicking on the three lines and then selecting ‘Insights’ in the next menu.
  • You can toggle between seeing infor for the last 7 or 30 days. I always check stats for the last 30 days on the last or first day of each month.
  • Tap on ‘Accounts Reached’, ‘Content Interactions’ and ‘Total Followers’ to get more information on each.
  • Tap on ‘Posts’ or ‘Stories’ to get a breakdown of how each of your posts or stories has performed in comparison to the others.



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